Unlock the Full Potential of Your Business in Twelve Months
Bring your business goals To Life with
personalised coaching and expert guidance
You had big goals.
You set ambitious targets.
You were ready to take on the world.
AND THEN...
…the reality of running a business hit. Managing day-to-day operations, handling unexpected challenges, and juggling multiple priorities made it difficult to turn your plans into action.
This isn’t a “you” problem by the way. It’s a common challenge faced by many business owners, and there’s one simple reason why:
Growing a business involves juggling many tasks at once...
There are usually multiple aspects that need to be managed simultaneously.
Overwhelming Workload: The sheer volume of tasks can leave you feeling overwhelmed and stuck in a constant cycle of busy work without making any real progress .
Lack of Strategic Focus: Without a clear, strategic plan, it's easy to get lost in the daily grind and lose sight of your long-term goals.
To bring your business goals to life, a well-orchestrated approach is required. It’s not overly complex, but it involves multiple layers, and a single, linear plan isn’t enough.
You need a dynamic
plan and strategy.
Imagine having a couple of experts who can help you see how all the pieces work together, and ensure you have the right people, process, and tools in place to manage it!
What if you had continuous support and personalised guidance available whenever you needed it?
Here at Better Your Business, we're dedicated to helping you make your business growth journey the most successful and rewarding... it can be.
Holistic Approach
"Our comprehensive coaching integrates personalised sessions, collaborative learning, and specialised branding and marketing support to address every aspect of your business’s growth."
Unlock your business's true potential with expert guidance and strategic support.
Introducing the Victory Roadmap: Your Path to Business Success
Lynette and Shane, seasoned business consultants, bring their wealth of experience and personalised approach to help you achieve remarkable growth.
Over the course of this comprehensive 12-month program, you will receive tailored coaching sessions, exclusive workshops, and specialised resources.
The Victory Roadmap equips you with the tools and strategies needed to overcome challenges and reach your business goals.
Why Choose the Victory Roadmap?
In the competitive landscape of small and medium-sized businesses (SMBs), achieving sustained growth and navigating challenges requires more than just ambition—it demands strategic guidance, expert insights, and a supportive community.
The Victory Roadmap Stands Out by Offering:
Expert-Led Guidance: Benefit from the extensive experience of Lynette and Shane, who provide personalised advice and proven strategies.
Proven Track Record: With a history of successful client outcomes, our methods are tested and tailored to drive real results.
Community and Collaboration: Join a supportive network of peers and industry experts to share insights and strategies.
Customised Solutions: Every business is unique; our solutions are tailored to fit your specific needs and goals.
Innovative Solutions: Stay ahead with exclusive workshops, expert-authored books, and cutting-edge digital media support designed to boost your market presence and operational efficiency.
Continuous Learning and Improvement
"We are dedicated to evolving our methodologies, staying updated on industry best practices, and adapting to market demands to serve you better."
What's Included in the Program?
1
Personalised Coaching and Guidance
Unlimited Email Contact and Weekly Sessions: Receive ongoing support and personalised guidance through unlimited email access and weekly 20-minute phone or Zoom sessions. This ensures timely advice and assistance tailored to the specific challenges and opportunities faced by each business.
2
Collaborative Group Sessions
Monthly 2-Hour Group Sessions: Engage in collaborative learning environments facilitated by industry experts. These sessions encourage peer-to-peer support, idea sharing, and collective problem-solving, offering diverse perspectives and insights from fellow entrepreneurs.
3
Oh Tilly Photography Branding Package
Elevate your brand’s visual identity with professional photography, including headshots and lifestyle images, crafted to showcase your business across social media and your website. Create a visually cohesive brand that enhances trust and recognition, helping you stand out in a competitive market. Package Value: $1,200
4
Exclusive Workshops and Seminars
Free Ticket to BYB Workshops: Gain access to industry-leading workshops and seminars focused on business growth strategies, leadership development, and emerging trends. These events provide valuable networking opportunities and practical insights from renowned speakers and industry experts.
5
Social Media Strategy Session
A comprehensive social media audit report and a tailored strategy session by Amplify You to optimise your brand’s online presence and engagement. Receive actionable insights and expert recommendations that will boost your brand’s engagement and grow your online community. Package Value: $600
6
Videography Session
Enhance your brand’s digital storytelling with a professional videography session by Nathan Street Productions that captures your business in action for use in promotional materials or on social media. Gain high-quality video content to improve your online presence, strengthen your brand story, and engage your audience across multiple platforms.
7
Visibility Boost Starter Kit
A complete toolkit by The Visibility Collective to kickstart your email marketing and lead generation efforts. Includes a custom lead magnet, landing page, email sequence templates, and social media graphics. This kit provides everything needed to start building and nurturing your audience, setting the foundation for long-term email marketing success. Package Value: $1200
8
Comprehensive Business Assessments
Initial Strategy Session: Begin with a one-on-one Initial Strategy Session to evaluate current business challenges, define strategic goals, and develop a customised roadmap for growth. This session ensures alignment of objectives and sets a clear direction for the coaching program.
9
Holistic Support and Flexibility
Tailored Business Solutions: Benefit from tailored solutions addressing specific business needs, whether focusing on financial management, operational efficiency, market expansion, or talent development. The program adapts to the evolving needs of each business to foster resilience and sustainable growth.
6
Ongoing Strategic Advice and Updates
Continuous Email Support: Maintain ongoing communication and support through unlimited email access. Receive timely updates, strategic advice, and additional resources to address emerging challenges and capitalise on new opportunities as they arise.
wondering if this
program is for you?
Are you a small to medium-sized business owner facing challenges in achieving sustainable growth?
Do you find yourself needing expert guidance to navigate the complexities of today’s competitive market?
If you're ready to take your business to the next level with personalised coaching, strategic support, and specialised resources, the Victory Roadmap might be the perfect fit for you.
The Victory Roadmap is designed for you if you are...
Balancing daily operations and long-term strategy planning.
Needing brand visibility and optimised marketing strategies.
Seeking a supportive community of peers and industry experts.
Committed to overcoming obstacles and achieving results.
Ready to invest in your business's future for the next 12 months.
Wanting to access exclusive workshops and professional resources.
What Sets Us Apart
"Our team, led by Shane and Lynette, brings a wealth of diverse experience across industries, including transportation, digital media, sales, and more. This broad expertise allows us to offer insights and strategies that are tailored to the specific challenges faced by SMBs today. Our unique blend of expert guidance and practical strategies ensures that every aspect of your business's growth is effectively addressed. This comprehensive support structure empowers you to navigate challenges, seize opportunities, and achieve sustainable success."
The Victory Roadmap May Not Be Suitable For You If You Are...
In The Very Early-Stage as a Start-up: Businesses that are still in the conceptual or pre-launch phase may not find the 12-month program relevant to their current stage of development.
Seeking Short-Term Solutions: Organisations in need of immediate, quick-fix strategies may find the extended duration of the program misaligned with their needs.
A Solopreneur with Minimal Resources: Individuals with very limited budgets or operational capacity might struggle to fully engage with or benefit from a comprehensive coaching package.
Resistant to Change: Businesses unwilling to adapt or modify existing practices may not derive value from the program’s recommendations and strategic guidance.
A Highly Established Business: Large, mature organisations with entrenched systems and substantial internal resources might not require the broad-based support offered by this package.
A Business with Specific, Highly Technical Needs: Companies requiring niche or specialised technical expertise may find the general nature of the program insufficient for their specific requirements.
An Individual Unwilling to Commit Time: Those unable or unwilling to allocate sufficient time for meetings, calls, and program activities may not benefit from the program’s full scope of offerings.
As a client, you will also get:
1
Exclusive Workshop Materials
Access to Workshop Recordings: Participants will receive exclusive access to recordings of the BYB workshops, allowing them to revisit the valuable insights and strategies shared by industry leaders at any time.
Workshop Summaries and Key Takeaways: Each participant will get detailed summaries and key takeaways from each workshop, ensuring they can easily apply the strategies discussed.
2
Extended Branding and Marketing Support
Additional Social Media Audit: After the initial social media strategy session, participants will receive a follow-up audit three months later to measure progress and make further optimisations.
Branding Consultation: An extra 30-minute consultation with Oh Tilly Photography to refine and enhance their branding strategies further.
3
Access to a Private Online Community
Join a private online community of like-minded business owners and entrepreneurs.
Share experiences, exchange ideas, and build valuable connections in a supportive environment.
4
Consultant-Authored Resources
Receive a complimentary book authored by Better Your Business consultants, packed with actionable advice, case studies, and success stories.
This resource is designed to inspire and guide business owners as they navigate their journey toward success.
5
Business Visibility Suite
Gain access to a comprehensive library of business templates, resources and toolkits, including marketing plan templates, content calendars, productivity tools and more.
Save time and streamline your operations with these ready-to-use resources
6
Advanced Strategy Sessions
Quarterly One-on-One Check-Ins: In addition to the initial strategy session, participants will receive quarterly one-on-one check-in sessions to review progress, adjust strategies, and stay on track towards their goals.
Specialised Topic Sessions: Participants can choose one specialised session on a topic of their choice (e.g., advanced digital marketing, financial planning, operational efficiency).
7
VIP Networking Event Invitation
Exclusive Invitation to a networking event or mastermind session with other business owners and industry experts, providing additional networking and learning opportunities.
Are You Ready to
Elevate Your Business to New Heights?
Let's find out if the
Victory Roadmap is the right fit for you!
We’re currently taking applications to work with us as a Victory Roadmap client.
We’d love to see what you’re up to and determine if we’re the right fit for you. We have a few questions to get started, and then we’ll set up a call with Lynette and Shane to make sure we’re answering all your questions.
About Lynette, Shane
and Better Your Business
Lynette's Journey
Lynette is a resilient entrepreneur and author with a strong background in transport logistics and strategic business management. Balancing the demands of running a successful transport business while raising three sons, Lynette exemplifies her ability to manage complexity and achieve outstanding results.
Her strategic decision-making skills are evident in her implementation of effective systems and the development of an Exit Strategy that significantly enhanced her business's profitability. This led to the successful sale of her business at a substantial profit, underscoring her business acumen and leadership capabilities.
Lynette's passion for sharing knowledge and supporting fellow business owners is a driving force behind her work. She is dedicated to simplifying processes and empowering others with practical advice. Her efforts to break down barriers in male-dominated industries are highlighted through her book, speaking engagements, and industry sponsorships, demonstrating her commitment to creating positive change.
Shane's Journey
Shane's diverse career showcases his versatility and commitment to excellence. Beginning as a professional driver, he developed strong interpersonal and communication skills. His experience in Relief Caravan Park Management highlights his expertise in customer service, staff management, and operational efficiency.
Shane's proficiency in digital media support services, including website design and podcast production, demonstrates his adaptability in today's digital landscape. As a certified Drone Pilot and experienced photographer/videographer, Shane has undertaken significant projects, such as the Facebook Live Feed of the 2021 Toowoomba Business Awards, showcasing his ability to handle complex assignments effectively.
In the realm of podcasting, Shane's achievements are notable, with his podcasts ranking among the top in their genres nationally. His expertise in content creation, production, and audience engagement reflects his commitment to delivering high-quality, impactful content. Shane's role as a Sales Representative, recognised for his innovative marketing strategies, further illustrates his proficiency in sales development, customer service, and merchandising.
Better Your Business Journey
The journey of Better Your Business Consulting began with a shared vision between Shane and Lynette to empower entrepreneurs with the tools and knowledge needed to overcome challenges and achieve sustainable growth. Combining their diverse experiences and expertise, they set out to create a coaching experience tailored to the unique needs of small to medium-sized businesses.
From humble beginnings, Better Your Business Consulting has grown into a trusted advisor for numerous businesses. Through strategic coaching, personalised support, and access to exclusive resources, Shane and Lynette have guided businesses to new heights. Their commitment to excellence, continuous learning, and client success remains at the core of their work.
About Lynette, Shane
and Better Your Business
Lynette and Shane are seasoned business consultants with a passion for helping small to medium-sized businesses achieve remarkable growth. Their combined expertise spans a variety of fields, enabling them to provide comprehensive and tailored solutions and
practical strategies for their clients.
Join Us on the Journey to Success
With the Victory Roadmap, Shane and Lynette are ready to guide you on a transformative journey to business success. Discover how our comprehensive support structure can help you navigate challenges, seize opportunities, and achieve your business goals.
Frequently Asked Questions
What are the specific benefits of joining the "Victory" 12-month group program?
The Roadmap offers monthly group meetings for networking and learning, one-on-one sessions, and expert support in branding, photography, videography, and social media management.
How many businesses participate in each group session?
Each group session is limited to a maximum of 6 businesses, ensuring personalised attention and effective collaboration.
What kind of support can I expect from Shane Adamson, Lynette Staib Gray, and their team?
You'll receive ongoing guidance through monthly group meetings, one-on-one calls, and unlimited email support, backed by expertise in various facets of business strategy and development.
Are there any additional costs for the services the Branding Photographer, Videographer, and Social Media Manager provide?
No, these services are included in the package cost initially. You have the option to continue their services based on the initial impact they make on your business.
How does the program address specific challenges my business is facing?
We tailor our approach to address your unique challenges directly, offering strategies and bringing in specialised experts when needed to ensure your business overcomes obstacles and achieves its goals.
What results can I expect by the end of the 12-month program?
By the end of the program, you can expect to see significant progress towards your business goals, enhanced market positioning, and a framework for sustainable growth and success.
How is success measured throughout the program?
Success is measured through milestones achieved in business growth, improvements in operational efficiency, and feedback from you regarding the program's impact on your overall satisfaction and accomplishments
What industries or types of businesses typically benefit most from the "Victory" coaching roadmap?
Our coaching package is designed to benefit small to medium-sized businesses across various industries. Whether you're in retail, services, hospitality, or another sector, our tailored approach can address your specific business needs.
Can I join the program at any time, or are there specific enrolment periods?
Enrollment typically occurs on a rolling basis, but spaces in each group are limited. We encourage early registration to secure your place and ensure you can start benefiting from our coaching services as soon as possible.
How often are the expert-led workshops and what topics do they cover?
Our workshops are scheduled regularly throughout the year and cover a range of topics crucial for business growth, such as marketing strategies, financial management, leadership development, and more. You'll receive a free ticket to one workshop as part of the program.
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